NetSuite acquires OrderMotion to boost eCommerce capabilities

NetSuite has confirmed the purchase of US-based order management solutions specialist OrderMotion for an undisclosed amount, which will further improve its cloud eCommerce offerings.
The acquisition will see the OrderMotion’s Direct-to-Consumer Order Management capabilities added to NetSuite’s order management solutions, helping customers meet the increasingly complex challenges associated with this vital business process.
Andy Lloyd, general manager of commerce products at NetSuite, explained that quality solutions in this area are “paramount” to developing an effective omnichannel experience.
He added: “With the addition of OrderMotion, NetSuite further solidifies its position as the leading provider of cloud-based order management solutions. With NetSuite and OrderMotion, organisations have access to the complete order management capabilities they just can’t get anywhere else.”
The order management system provided by OrderMotion features solutions for a wide variety of enterprises, including business-to-business, business-to-consumer, retailers, wholesale distributors and manufacturers.
OrderMotion has particular expertise in areas such as continuity and replenishment, which will be used to augment NetSuite’s existing order management system.
Quality solutions for these processes will become an important differentiator for the best-performing eCommerce businesses in the coming years, as companies will be expected to meet growing customer demand for services such as click-and-collect offerings, where orders are placed online and then completed when goods are picked up in-store.
“Most businesses have little or no ability to coordinate, view, analyse and fulfill transactions across webstore, brick-and-mortar/in-store and telesales, resulting in customer frustration and increased service costs,” NetSuite explained.
When combined with complexities such as distributed order management – where orders may be partially completed from two or more locations such as drop-ship suppliers –  many businesses are simply unable to cope if they are still using legacy or homegrown order management solutions.
The purchase of OrderMotion is the latest step in NetSuite’s quest to always offer the latest innovations and experiences to customers. In recent years, other acquisitions NetSuite has made to enhance its services include Ignite and Retail Anywhere, which ensures NetSuite users always have access to the most cutting edge business management software.
Want to find out more about what NetSuite eCommerce can do for you? Head to our LinkedIn page, where you can raise any queries you may have.

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Eva Caballero
NoBlue
[email protected]

(+34) 660 10 87 20
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