Last week, NetSuite held its 5th annual user conference, SuiteWorld. During the event, there are always exciting announcements alongside previews of new features. Here at NoBlue we’re writing a series of blogs to keep you up to date with all the big news.
During his keynote on Tuesday, NetSuite CEO Zach Nelson announced SuiteCommerce InStore. This is omnichannel point-of-sale (POS) functionality within NetSuite, designed to seamlessly link the online and in-store customer journey, improving the experience for both consumers and employees.
The addition of SuiteCommerce InStore to the NetSuite SuiteCommerce platform provides retailers with:
Intuitive full-featured POS
Built on industry-standard technology, SuiteCommerce InStore can meet the specialised needs of any retailer. The built-in functionality allows sales associates to conduct sales transactions, secure payments, print customer receipts, review customer information, perform item lookups from the sales floor, determine product quantity on hand and locate out-of-stock items or suggest alternative items in order to ‘save the sale’ on the showroom floor.
Built-in reporting provides real-time views into store statistics and cash management.
360-degree customer profiles
SuiteCommerce InStore provides a timeline display of purchases, returns and support requests regardless of what channel a shopper is in, enabling store associates to be more personalised and relevant in the experiences, offers and communications they provide to customers.
Omnichannel order management
SuiteCommerce InStore will give retailers real-time visibility into all inventory held across the company, providing customers with a complete omnichannel experience, and allowing them to purchase products regardless of location in a single transaction, including cash-and-carry, ship-to-home or pickup in another store.
Continuous buying journey
Built directly on the SuiteCommerce platform, SuiteCommerce InStore allows customers to buy from an eCommerce shopping cart or a wish list from directly in the store, push in-store items to a shopping cart or wish list and automatically add purchases to their My Account order history online.
Better customer service
Retailers will be able to equip their sales associates on the shop floor with complete inventory and customer information via a mobile device, allowing them to provide a higher level of customer service, product knowledge and personalisation.
A visual timeline shows all purchases, returns, exchanges, store visits and service requests regardless of channel, with the ability to drill into any transaction.
Full POS capabilities
Built on NetSuite’s order and inventory management system, SuiteCommerce InStore provides visibility into inventory anywhere in the business, including the ability to combine different fulfillment models such as cash-and-carry and ship-to-home in a single transaction.
And with full POS capabilities for conducting complex transactions such as discounting, multi-tender, override, gift receipts, suspend / resume transactions and more, SuiteCommerce InStore handles them all easily.
Link the online and in-store customer experience
SuiteCommerce InStore helps to unify the online and in-store experiences. Customers are able to access products they have added to their eCommerce shopping carts or wish lists at the point-of-sale and add them to an in-store transaction with a few clicks.
And similarly, products that shoppers would like to save for later can be added back to their eCommerce wish lists.
NetSuite SuiteCommerce InStore is available immediately to NetSuite customers in the US, with international releases planned for early 2016.
Do you have anything to add? Let us know in the comments below, we’d love to hear your thoughts on this new functionality. Further information can be found on the SuiteCommerce website here.
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