Divine Chocolate

NoBlue Case Study –
Divine Chocolate

Case studies and success stories from
companies who partnered with NoBlue to
maximise their NetSuite experience.

A small Divine Chocolate logo presented on the white background.

Implementing NetSuite ERP + CRM.

In 2017 Divine Chocolate selected NoBlue to implement NetSuite ERP + CRM to unify all their key back-office operations in one system, abandoning the need of consolidating information into spreadsheets and thus saving time and resources.

Divine Chocolate | divinechocolate.com
About The Client

As consumers become more ethically-conscious about where their food comes from and how it is produced, Divine Chocolate Limited – the only 100% Fairtrade cocoa company co-owned by cocoa farmers – has grown quickly since it launched its first chocolate bar in 1998.

The company is co-owned by the 85,000 farmer members of Kuapa Kokoo, a farmers’ cooperative in Ghana, who supply cocoa for each Divine chocolate bar and has today grown to a significant scale, with turnover in excess of £15 million.

The Challenge
Divine Chocolate’s growth was partly due to it merging its UK and USA businesses. This also brought new challenges to the company in regard to back-office operations and Divine Chocolate quickly realised it needed to:

To achieve this, Divine Chocolate turned to NoBlue, which specializes in consultancy and business management software implementation for cloud-based Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM).

Following an initial meeting with Graham Hall and David Atherton of NoBlue, the Divine Chocolate evaluation team realized that its long-term business goals and objectives could only be achieved through a close collaborative partnership.

A photo which presents 5 various chocolate bars.
Project Solution

To unify Divine Chocolate’s back-office operations, NoBlue implemented Oracle NetSuite and integrated it with existing systems. Since its inception in 1998, Oracle NetSuite has established itself as the leading provider of enterprise-ready cloud business management suites of ERP, CRM, and ecommerce applications for businesses of all sizes.

NoBlue was able to demonstrate that it could deliver an innovative and robust solution, as well as that it had the resources and competence to deliver this seamlessly. The implementation methodology provided by NoBlue also proved to be agile enough to allow Divine Chocolate to take full advantage of the features and benefits of the Oracle NetSuite software.

“After experiencing rapid growth, Divine Chocolate needed a system which could support its increased operational processes so that its team could get on with the day-to-day business. Used by more than 40,0000 companies and subsidiaries, NetSuite enables lower IT costs significantly while increasing productivity, as the global adoption of the cloud accelerates.”

David Atherton, NoBlue Sales Director UK & EMEA


After just five months – a record time – the implementation was live and Divine Chocolate was saving time and resources.

Divine Chocolate now has real-time visibility and control over management of Financials, Subsidiaries, Manufacturing, Supply Chain, Sales Force, Marketing and CRM. It benefits from robust financial reporting which helps execute a smooth auditing process and better, faster decision-making as a result of real-time data and reporting via personalised dashboards. Productivity has also improved thanks to the anywhere, anytime access provided by NoBlue’s solution, while the time for a financial close has been slashed by more than 50%.

In a (fruit and) nutshell, NoBlue has provided Divine Chocolate with the agility, flexibility and scalability it needed to fuel business growth and international expansion.

“Throughout the project, NoBlue provided an exceptional service and was incredibly responsive. The fact that the project could be completed within five months was hugely advantageous and ensured minimal disruption. Now the system is up and running, the whole team is feeling the benefit of it every day.”

David Upton, Group CFO at Divine Chocolate


Completion: January 2018

Streamline everyday business operations and boost growth.​

Find out what a difference the right solution provider can make!